The creative platform Genie just launched their new UK campaign, directed by Sir John Hegarty, focusing on how “the creative mind looks at things differently”. They used this photo I made in India to represent that visual shift. It's currently running on bus stops and down in the London Underground, including this big placement at Oxford Circus.
[Link to Little Black Book article]
”The work, Creative Mind, features a string of striking visual illusions placed around London during the month of July, depicting everyday items through a different lens. The images all feature a literal and subjective layer of what they represent - showcasing a manifestation of how the creative mind looks at things differently. The work will take the form of out-of-home advertising, creating a gallery of images on the Underground across Central London, as well as digital and social advertising.”
