Genie Campaign by Sir John Hegarty

The creative platform Genie just launched their new UK campaign, directed by Sir John Hegarty, focusing on how “the creative mind looks at things differently”. They used this photo I made in India to represent that visual shift. It's currently running on bus stops and down in the London Underground, including this big placement at Oxford Circus.

[Link to Little Black Book article]

”The work, Creative Mind, features a string of striking visual illusions placed around London during the month of July, depicting everyday items through a different lens. The images all feature a literal and subjective layer of what they represent - showcasing a manifestation of how the creative mind looks at things differently. The work will take the form of out-of-home advertising, creating a gallery of images on the Underground across Central London, as well as digital and social advertising.”